Tmbr vs Luma: free events, paid tickets, and who owns the audience.
The short version: Luma is a polished, largely free events tool great for community gatherings, while Tmbr runs events as part of a full business platform — flat $1 per paid ticket, free events free, with every attendee landing in your own website, CRM, and newsletter. If events are all you do, Luma is lovely; if events feed a business, that''s the case for Tmbr.
Luma has won fans for making event pages effortless and free. The question for a business is what happens around the event: where the audience lives, how it connects to the rest of your operation, and what paid ticketing costs.
Key takeaways
- Both make clean event pages and handle free RSVPs at no cost.
- Tmbr charges a flat $1 per paid ticket; free events are free.
- Tmbr keeps every attendee in your own CRM, website, and newsletter — not a separate event network.
- Tmbr is a full platform (website, memberships, payments), from $39/month; Luma is events-focused.
Where does Luma shine?
Luma is fast, free, and beautifully simple for community events, meetups, and casual gatherings. If you just need a clean RSVP page and nothing else, it is hard to beat.
Where does Tmbr go further?
Tmbr ties events to the rest of your business: the same place holds your website, your members, your shop, and your newsletter, so an attendee becomes a contact you own and can reach again. Paid ticketing is a transparent flat $1 per paid ticket.
| Luma | Tmbr |
|---|---|
| Free event pages + RSVPs | Free events free + flat $1 per paid ticket |
| Events-focused | Website + events + memberships + CRM |
| Audience on the Luma network | Attendees in your own CRM + newsletter |
| Great for casual meetups | Great for events that feed a business |
For a casual meetup, Luma is delightful. For events that are part of how you make a living, Tmbr keeps the audience and the operation together.
Frequently asked questions
Is Tmbr free for free events like Luma?
Yes. Free events and RSVPs cost nothing on Tmbr; the flat $1 applies only to paid tickets.
What does Tmbr charge for paid tickets?
A flat $1 per paid ticket, plus Stripe''s standard processing — no percentage of the sale.
Who owns the attendee list?
You do. Every attendee lands in your own CRM and newsletter, not a separate events network.
Is Tmbr only for events?
No. Events sit alongside your website, memberships, shop, and CRM in one platform.
What does it cost?
Tmbr starts at $39/month, with two months free when you pay annually.